Privacy Policy
Last Updated: 18th November 2025
HomeCare Direct Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, the lawful bases we rely on, and your rights under UK data protection law. We are registered with the Information Commissioner’s Office (ICO) as a Data Controller in the United Kingdom. This policy applies to users of www.homecaredirect.co.uk, individuals making referrals, clients and prospective clients, job applicants, and anyone who interacts with our organisation.
1. Information We Collect
We may collect and process the following types of personal data:
1.1 Information you provide directly
This includes information submitted via:
- Contact forms
- Referral forms
- Client enquiries
- Job applications
- Email or telephone correspondence
The information may include your name, address, email, telephone number, and any other details relevant to your enquiry or application.
1.2 Information relating to care
Where a referral is made for care or support services, we may collect personal and special category data (e.g., health and medical information) required to:
- Assess the referral
- Determine suitability for services
- Deliver safe, effective, personalised care
This may include information provided by: - Healthcare professionals - Local authorities - Case managers - Family members or representatives
1.3 Technical information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited and length of visit
- Cookie preferences and consent status
Non-essential cookies (e.g., analytics) are only used with your explicit consent via our cookie banner.
2. How We Use Your Information
We use your personal data for the following purposes:
2.1 To provide services you request
Including responding to enquiries, assessing referrals, and delivering care and support services.
2.2 To assess and process job applications
Including verifying identity, qualifications, and suitability for roles.
2.3 To ensure safe, effective, and personalised care
This includes clinical governance, care planning, risk assessments, and communication with healthcare professionals.
2.4 To improve our website and user experience
Where consent is given for analytics cookies, we use aggregated data to improve site performance and content.
2.5 For internal administration and security
Including troubleshooting, system monitoring, and ensuring the security and integrity of our website and systems.
3. Lawful Bases for Processing
Under the UK GDPR, we rely on one or more of the following lawful bases:
- Consent – where you actively agree to the use of your data (e.g., analytics cookies, marketing preferences).
- Legitimate interests – for example, improving website performance or responding to general enquiries.
- Performance of a contract – where processing is necessary to provide care and support services, or to progress an employment contract.
- Legal obligation – where we are required to process certain data (e.g., safeguarding, employment, or regulatory obligations).
- Vital interests – where processing is necessary to protect someone’s life.
- Provision of health or social care (Article 9(2)(h) UK GDPR) – for processing special category data relating to care and support.
4. Your Rights
Under UK data protection law, you have the following rights:
- Right of access – to request copies of your personal data.
- Right to rectification – to request correction of inaccurate or incomplete information.
- Right to erasure – to request deletion of your personal data in certain circumstances.
- Right to restrict processing – to limit how your data is used in certain circumstances.
- Right to object – to object to processing based on legitimate interests.
- Right to data portability – to request transfer of your data to another organisation or to you (where applicable).
To exercise any of these rights, please contact us using the details below.
5. Cookies
Our website uses cookies to improve your experience and help us understand how the site is used. Essential cookies are necessary for site functionality and do not require consent. Non-essential cookies, such as Google Analytics, are only used if you give explicit consent through our cookie banner. For more details, please refer to our full Cookies Policy.
6. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, you can contact our Data Protection Officer (DPO): Email: dpo@homecaredirect.co.uk Address: HomeCare Direct Limited, Riverside House, Hady Hill, Chesterfield, Derbyshire, S41 0DT, United Kingdom.
7. Complaints
You have the right to make a complaint to the Information Commissioner’s Office (ICO) at any time: www.ico.org.uk We would appreciate the opportunity to respond to your concerns directly before you contact the ICO.